Table of Contents

• What is Page Title?
• Importance of the <TITLE> tag
• Optimizing Page Title

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What is Page Title?

The page title (not to be confused with the heading for a page) is a string of text, defined by contents of the <TITLE> element

Table of Contents

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• SEO Users
• Goals of SEO
• Keyword Research
• Goals of Keyword Research
• PageRank (PR)
• On Page Optimization
• On Page Optimization Techniques
• Off Page Optimization
• Off Page Optimization Factors

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1. If a method can be static, declare it static. Speed improvement is by a factor of 4
2. echo is better than print
   [sourcecode language='php']
   echo( ‘CHECKMATE: PLAY with PROBLEMS’ );
   // is better than
   print( ‘CHECKMATE: PLAY with PROBLEMS’ );
   [/sourcecode]
3. Use echo’s multiple parameters instead of string concatenation
   [sourcecode language='php']